Yaron Finkelstein
Yaron Finkelstein
Director - Campaigns and Consulting
Yaron brings to Crosby|Textor the experience of more than a decade spent working across a range of positions in corporate and political communications, public relations and advertising.
These experiences have given Yaron an extensive understanding of how to use communications to effectively change perceptions and behaviour.
In addition to his skills related to day-to-day issues management, announcements and launches, Yaron understands how to use research and insight to develop sophisticated and successful communications strategies and tactics.
He has a proven track-record of working across highly charged issues, creating effective messages, managing media reputation and identifying opportunity for clients. Yaron also brings to his work on behalf of clients an instinctive ability to recognise potential issues and how best to pre-empt, manage and respond to them.
Yaron's counsel and assistance on behalf of his clients has focused on developing and implementing strategic communications campaigns to achieve their objectives, including:
- Helping to secure, through a comprehensive public affairs-based campaign, a multi-billion dollar Defence construction contract for a leading Australian industry player.
- Designing and implementing media management and public relations strategies for plaintiffs in a high-profile High Court of Australia challenge.
- Managing the research, conception and execution of an innovative advertising campaign (TVCs) aimed at boosting recruitment for a six billion dollar government authority.
- Directing and implementing a strategic public relations campaign - including research based messaging, television, print, radio advertising, internet marketing and direct mail, media management – to successfully impact upon a major government reform.
- Developing a research-driven reputation enhancement and re-positioning campaign for a major service-delivery organisation.
- A highly successful public affairs campaign on behalf of a national sports code aiming to attract multi-million dollar support for new facilities.
Yaron brings with him an extensive national network of political, media, government and industry contacts established over many years.
Yaron's communications experience includes several years working in public relations and establishing an advertising and marketing bureau - servicing small and medium-sized businesses in the hospitality, education, manufacturing and automotive sectors.
This experience has given him a ‘hands-on' insight into how firms establish and develop their customer/client relationships through brand building and positioning, perceptions, above and below-the-line advertising and public relations campaigns.
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