Paula brings to Crosby|Textor a wealth of experience working in market research, public opinion polling and advertising research in South America and Australia .
Her high-level work across a range of projects – involving campaign analysis, media strategies and measurements – has covered industries as diverse as the media, FMCG, retail and the services sector.
Paula's experience in using qualitative, advanced statistical analysis and complex data interpretation methodologies ensures the highest levels of confidence for our clients' research.
Her background in communication and advertising design also provides a unique perspective for analysing messaging effectiveness and concept testing.
Paula holds a Bachelor of Advertising and Marketing from the PUCC University in Brazil, and is a member of the Australian Market and Social Research Society (AMSRS).