Online
The online space in recent years has become a vital battle ground in campaigns and is an important component for communication, mobilisation, tracking, fundraising and multimedia distribution.
The C|T Group intimately understands this space and the ever changing tools available and as a result delivers digital strategies that get results. The C|T Group digital strategies utilise all available tools and website functionality to ensure the largest possible audience reach and with high quality interaction.
At the heart of most online campaigns is the campaign website, the nerve centre that acts as an anchor and home. The C|T Group provide planning, project management and implementation of online platforms including websites, social media, and applications along with the necessary creative content to clearly communicate with online audiences.
In addition to platform creation, tactical protocol has been developed to maximise seeding and viral nature of content and participate in conversation within a variety of online communities in real-time. Such protocol is particularly useful in aiding in the appropriate use of social media tools such as Facebook and Twitter, which are communities often talked about but rarely used effectively.
The C|T Group’s online campaign and counsel deliverables include:
- Monitoring and gathering online intelligence
- Development of websites
- Management of platforms (websites and social media)
- Content creation including messaging
- Creation and management of paid online advertising
- Wholistic digital strategy and best practice online campaign tactical protocol
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