Since joining C|T|F Partners in February 2010, Michael has managed social and marketing research for the company’s clients. His work focusses on using opinion research to develop communications strategies which reinforce or alter opinion and behaviour in line with C|T|F’s clients’ objectives.
In his time at the company, he has conducted opinion research for non-profit advocacy groups, FTSE-listed companies and political clients including project managing the polling for Boris Johnson’s winning London Mayoral campaign in 2012.
Michael has significant experience in research, politics and the media. Prior to joining C|T|F, he acted as a research and communications consultant to a number of clients in the corporate and local government sectors.
Michael holds a joint honours degree in Journalism and Economics, and is a member of the Market Research Society.