Joe brings to Crosby|Textor digital and social media experience gained through years of executing digital strategies and online communication campaigns whilst working within agency, political and public affairs environments.
Joe has developed a range of practical online skills, including; understanding audiences, strategic thinking, creative concepts, and directing the development of interactive digital content and platforms. He has a passion for on-line communication, social media and politics.
Joe joined Crosby|Textor after working with the Liberal Party of Australia, managing their social media platforms during the 2010 election campaign. Such valuable knowledge is used to complement Crosby|Textor's off and on-line campaigns capability, to provide an additional key influencer and communications tool for its campaigns.
Joe has a Bachelor of Arts in Communication at the University of Technology, Sydney. Post-study Joe has played a key role in research for the University of NSW; exploring the use of on-line social networking technologues for the purpose of engaging young people in civic affairs.