Industry and association positioning research

Industry associations are an essential mouthpiece for their members. To optimise their effectiveness as representative bodies, it is imperative to foster strong relationships with members, government decision makers, key industry players and the media.

The C|T Group has been a valued research and consulting partner to top industry bodies.

Through a structured research approach, The C|T Group allows associations to:

• Identify current perceptions across government, the media and key industry players
• Explore the priorities and needs of members to assist in both retaining and growing a membership base and thus improving the firepower of industry bodies
• Devise strategic plans to optimise the effectiveness of industry bodies.