Counsel

Dynamic strategic communications approach

In times of heightened and intensified media and public scrutiny, The C|T Group brings valuable expertise to assist organisations achieve their objectives.

We will help you run your campaign to ensure that you achieve your objectives on time and on budget.

We have a dynamic strategic communications approach and methodology, which includes:

Objective and proven stakeholder research
Development of communications objectives for each phase of the campaign or project activity
Identifying each key stakeholder group, testing of key messages and choice of communications tools and process
High level counsel, strategy and tactical advice and input direct to leaders and while co-ordinating with other professional advisers
Excellence in implementation with recognition of any public policy or legal demands
Validation of strategy and communications outcomes

Integrated communications counsel and advice

1) Research: Setting and refining your message
Elite stakeholder audits Perception Surveys and Benchmark Reports Focus groups and in-depth interviewing Advertising development and testing Ad hoc and regular opinion polling Shareholder research Corporate image and brand research Stakeholder Values mapping Key opinion leader research	What is lacking in the market’s understandingof your value proposition, growth story and management strengths?

2) Strategies: Communicating your message
Communications Targeting Lobbying Presentations Paid Advertising CEO speeches Local events and grassroots Online and Social Media Writing of Strategic plans, IM’s and Prospectuses Direct Marketing	What strategy, messaging and communications platforms are needed to address these issues with the right people?

3) Results: Helping you to deliver on your message
Takeovers, M&A’s and Demergers Crises Events Rebranding, Repositioning and Reframing Debate Elections Regulatory Issues Privatisations and Asset Sales Developments; Urban, Energy and Infrastructure Approvals CEO First 100 Day Programmes	*How are these messages* applied to assist you and your company achieve your objectives?

The C|T Group’s experience in delivering communications and campaign strategies is unparalleled

Executive Counsel

Mark Textor, Lynton Crosby and Remo Nogarotto are available to provide personalised executive counsel services for senior executives. For more information click here.

Crisis and Issues Management

The C|T Group have counselled clients on pre-empting and managing many kinds of potentially damaging crises and threatening issues by providing objective, research-based analyses of the situation and successful strategic and tactical action plans.

Media Management

Correctly identifying and preparing for the likely response of the media to a real, or perceived issue, can be critical to the success of your company. Many key stakeholders – investors, clients, governments and regulatory bodies – will gain their first, and often their most enduring, impressions through media reports.

Government Relations

There are few communications consultancies that truly understand and have impact on the way party platforms are influenced and policies, law-making and political and legislative decision-making processes are initiated, implemented and often changed.

Lobbying and Regulatory Approval

Our intimate understanding of the regulatory and political processes at Federal and State Government level enables us to guide our clients discreetly through potentially high profile issues. Our contacts and experience also provides clients with a level of comfort when dealing with organisations such as the Australian Securities and Investment Commission (ASIC) the Australian Competition and Consumer Commission (ACCC), Australian Prudential and Regulatory Authority (APRA) and the Foreign Investment Review Board (FIRB).

Research - Qualitative and Quantitative

The C|T Group provides actionable, quality-driven market research. Our advantage is that we not only find out why stakeholders think what they do, but how to use this information.

The C|T Group’s key research staff have access to unique, world premier strategic opinion and research tools.

The C|T Group offers Real-Time Audience Response (RTR) dial testing. This is a truely ground-breaking way to look at the perceptions of target audiences and markets. For more information click here.

Employee Communications

Financial transactions result in immense organisational change. Having your employees’ support and good will is critical to the success of a transaction. Being able to identify the key motivators of employees and align corporate goals accordingly is paramount to retaining employees both during and after any transaction.

Online communications

Click here to view our online services.