- CTF Comms
Carrington brings to Crosby|Textor Digital/Social Media, Online Sales Marketing and Campaign experience gained through years of working with SingTel Optus.
Carrington has developed a range of practical online skills, including: understanding audiences, strategic thinking, creative concepts, and directing the development of interactive digital content and platforms. He has a passion for online communication, social media and politics.
Carrington joined Crosby|Textor after working with SingTel Optus, managing the customer interaction for the Optus online shop from marketing, sales and support perspective. Carrington worked in the Optus Sales & Marketing teams and worked in a number of campaign positions for all Optus products. Carrington was involved in many other projects with Optus. Most notably, creating the Australian off-shoot Corporate Social Responsibility campaign 'The It Gets Better' project and as a result Optus was the first corporate Australian company to deliver a message of hope to a diverse group in the community. The social media phenomenon went viral in the U.S. View it here It Gets Better - Shortly after, many Australian companies adopted the project including Telstra.
Carrington has also worked on campaigns for the Australian Liberal Party during the 2010 and 2013 Federal Elections.
Carrington's skills and business acumen is used to complement Crosby|Textor's off and online campaigns capability, to provide an additional key influencer and communications tool for its campaigns.
Carrington has completed a Business Marketing Executive Certificate with Monash University and a Telecommunications Certificate through Optus College. Carrington is presently studying his Masters degree in Business.