Knowing what people think is one thing. But having the ability to take this knowledge and use it to achieve your goals by influencing the way people actually behave is another.
In any campaign, you need to know why your stakeholders think the way they do – not simply what their response is but what drives that response – in order to persuade by reason but motivate by targeting key behavioural drivers.
We apply the sophisticated market research tools proven in consumer marketing and political battles to ensure that you have the right message, target audience, values and leadership positioning and communications vehicles. We then turn these insights into powerful campaign strategies and practical campaign executions.
The C|T Group’s mission is to help our clients identify and communicate behaviour-changing messages to target audiences.
A PR agency will recommend press releases and individual journalist briefings. An advertising agency will recommend above-the-line advertising. A lobbyist will recommend direct interventions. An online or social media specialist will recommend Facebook and Twitter. But how do these strategies interact? What is really needed to decide on the right messages and deliver them to the right people in the right way?
The C|T Group are not constrained by a particular communications vehicle. We expertly manage multiple channels of communication, against tight budgets and timelines to deliver the results you need.
The C|T Group’s legacy as strategic campaigners means that we know how and when to integrate multiple channels to achieve your objectives. Our toolkit includes tactical media, direct communication, lobbying, paid advertising, direct intervention and online / social media. Our strength is the hard-won know-how of when and how to use each of these in combination.