Campaign strategy

The C|T Group provides opinion research that seeks to understand the community opinion on specific issues and accurately measure its awareness and support. The campaign strategy consists of a one-off qualitative research to explore personal opinions on a specific subject and in-depth understanding of human behaviour, followed by a quantitative study to validate the hypotheses.

This methodology identifies communication targets, awareness, most effective messages and perceived image. The assessment of potential messaging for and against, through regression analysis, allow an actual measure of potential drivers of opinions.