Dial testing

Real-Time Audience Response dial testing research

Download our dial testing brochure by clicking here.

Real-Time Audience Response (RTR) is a unique offering by The C|T Group. Its increased scope for analysis, presentation and impact makes it a truly ground-breaking way to look at the perceptions of target audiences and markets. A Real-Time Response session is more conducive to extensive language testing than a traditional focus group; it allows more respondents, a “shared viewing” experience and uses interactive technology to engage your target market.

The C|T Group is one of only around half a dozen companies globally to be able to offer this new kind of research. We are one of only two companies in the UK to conduct it and, we believe, the only company to combine focus group research expertise, Real-Time Audience Response dial-testing technology and the ability to provide strategic analysis from the results.

No other research methodology gives you a second-by-second read on what's on the viewer's mind, and whether they like what they see.