The lessons of politics and political campaigns

Lynton Crosby and Mark Textor have impressive records in campaign and communication strategy. Both have worked on major political campaigns nationally and overseas.

Mark Textor is acknowledged as the most astute judge of public sentiment in Australia. As a pioneer of values-based communication, Mark's insight into behavioural change has been sought by business and community leaders around the world. He has been the common thread in Australian Prime Minister John Howard's succession of election victories, serving as principal campaign pollster and consultant since 1996.

In the corporate arena, Mark has earned the recognition of some of Australia's most respected commentators and academics through his counsel during significant investor and consumer communications campaigns.

Lynton Crosby is admired by all sides of politics and the business world for his tenacity, honesty and expert judgment as a campaign and strategic specialist.

In the political arena, Lynton directed the Conservatives Campaign in the 2005 UK General Election, widely regarded as one of the Conservative Party's most professional General Election campaigns in recent years. Lynton formerly provided expert counsel to Australian Prime Minister John Howard, guiding him to three successive election victories.

These lessons of politics have been directly applied to the business world. Crosby|Textor has provided strategic communication counsel based on precision market research to a list of Australian and international corporations, industry associations, governments and political parties.